At Versalicensing, we are pioneers and leaders in Mexico in the representation and licensing of lifestyle brands. For four decades, we have represented some of the most influential brands in the world, turning their potential into tangible and profitable results.
This allows us to immerse the consumer in its essence and establish an organic identity bond. This bond creates a powerful driving force for increasing sales and becomes an essential tool for achieving competitiveness and success. Choosing a brand is not only an act of consumption, but also an opportunity to establish an emotional connection that drives positive business results.
Licensing is a process by which a brand owner contractually grants a manufacturer or retailer the rights to exploit the brand in a specific territory and under specific conditions, in exchange for a pre-agreed royalty payment. Obtaining a "license" allows you to take advantage of the emotional connection a brand has with its audience, thus boosting business growth through the creation of new and impressive products.
At Versalicensing, we're constantly discovering new possibilities and perspectives that will drive the success of brands in our country, seeking a comprehensive view of all the opportunities that arise for each brand. We're here to make your favorite brands come to life and thrive," says Jaime Meschoulam, CEO of Versalicensing Lifestyle Brands.
We represent a wide variety of brands across a variety of categories, including lifestyle, corporate brands like Coca-Cola and Icee, and Heineken Group beer brands like Indio, Tecate, and Dos Equis. Magazines like Elle and Rolling Stone, renowned fashion brands like Ted Lapidus and Gloria Vanderbilt, and streetwear brands like Fubu. Art and design brands like Catalina Estrada and fitness brands like Penn, among many others.
Let's keep evolving together!
In fleeting times, the moments that move us seem to vanish; there seems to be no time to appreciate what's in front of us, to be surprised once again. At Versalicensing, our purpose is to reestablish that connection. We're celebrating forty years of giving value to those moments to move us again.